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Mert Bayazitoglu
- November 12, 2025
Direct Mail Trends 2026: 9 Ways to Win the Mailbox (and Budget)
It’s been a wild ride, and as we look back on 2025, the most important direct mail trends 2026 are already clear. Direct mail is back, but it doesn’t look anything like it used to. The conversation is no longer about “shiny new objects.” It’s about practical, powerful tools that make our mailers faster, smarter, […]
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- November 10, 2025
Direct Mail for Mortgage Leads: Why It Works in 2025
If your inbox is full of offers for “exclusive” mortgage leads that ten other officers are already calling, you aren’t alone. We talk to lenders every day who are frustrated with the current state of digital marketing. The moment a potential borrower fills out a form online, they are bombarded with calls, texts, and automated […]
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- November 7, 2025
HVAC, Plumbing, & Electrical: Does Direct Mail Marketing Actually Work?
You run a great local service company, and you’re thinking about starting a direct mail marketing strategy for your HVAC, plumbing, or electrical business. That’s a smart idea for HVAC marketing or plumbing advertising! But before you spend a dollar on stamps and printing, you need to understand one simple rule about getting customers from […]
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- October 29, 2025
Beyond CMYK: How Fifth Color Printing Elevates Your Brand to Unforgettable Heights
In a world overflowing with visual content, how do you make your brand genuinely pop? If you’re still relying solely on standard four-color (CMYK) printing, you might be missing a trick that could transform your projects from great to absolutely unforgettable. Enter Fifth Color Printing – the secret weapon designers and marketers are using to […]
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- October 27, 2025
Small Business Sales: 5 Simple Human-Centered Insights to Grow Beyond the Hustle
Why Human-Centered Small Business Sales Works If you’re a small business owner, “sales” can feel like a four-letter word. It’s the mountain you have to climb every single day, often while you’re also being the marketer, the accountant, the customer service rep, and the janitor. The internet is full of “hacks” and “funnels” that promise […]
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- October 24, 2025
Simple Guide to Email Marketing: A 101 for Beginners
Looking for a simple guide to email marketing? If you’ve heard the term “email marketing” but just picture those spammy, all-caps emails you delete every morning, let’s clear the air. Real email marketing isn’t spam. It’s not about shouting at strangers. At its best, email marketing is simply a way to build a relationship with […]
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- October 24, 2025
5 Marketing Traps Almost Every New Business Owner Falls Into (And How to Climb Out)
Let’s be real: running your own business is a wild juggling act. You’re the CEO, the product designer, the accountant, and—yep—the entire marketing department. With a to-do list that never ends, it’s so easy to fall into common marketing traps that burn you out and waste precious money. But here’s the good news: you’re not […]
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- October 17, 2025
More Than Mail: Why the Mailbox is Marketing’s Secret Weapon in 2026
What if the most powerful marketing tool for 2026 wasn’t a new social media app or a complex algorithm, but something you check every day? For years, we’ve been told that direct mail is a thing of the past. A relic. But as our lives get more cluttered with screens, notifications, and digital noise, a […]
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