Remind Patients It's Time for Their Annual Exam
Optometry and audiology practices face a unique challenge: the service is annual and patients forget. A patient who had a great experience last year and fully intends to come back simply doesn't, because life is busy and nothing reminded them. Direct mail is the most reliable way to bridge that gap — getting your name in front of existing and prospective patients at exactly the right moment in the care cycle.
Whether you're growing a new patient base, promoting a frame sale, launching a new contact lens program, or marketing hearing aids to the 65+ demographic, targeted direct mail reaches your ideal patient at scale and with precision.
- Annual exam reminder campaigns — timing your mail to coincide with the anniversary of a patient's last visit
- New patient acquisition offers — free first exam or discounted comprehensive exam for new patients
- Frame and eyewear promotions — seasonal sales events, buy-one-get-one, and designer frame campaigns
- Back-to-school vision campaigns — target families with school-age children in August/September
- Hearing aid campaigns — age-targeted outreach to households with adults 60+ about hearing loss and solutions
- Insurance benefits expiration — end-of-year mailers reminding patients to use their vision/hearing benefits before December 31
Use-It-or-Lose-It Benefits Season
Millions of patients have unused vision and hearing benefits expiring December 31 every year. A November/December direct mail campaign reminding patients to use their benefits before year-end is the single highest-ROI campaign an optometry or audiology practice can run.
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