Find the Homeowners Ready to Invest in Their Home
General contracting is a high-ticket, high-consideration business. Homeowners planning a kitchen remodel, master bath renovation, or whole-home addition spend months thinking before they call a contractor. Your job is to be in front of them during that consideration window — and direct mail is the most effective way to do it.
We target your campaigns using home equity data, neighborhood demographics, and home age filters to identify the homeowners most likely to undertake a major renovation project. Your mailer reaches them with a professional message that positions your company as the premium choice in your market.
- Home equity targeting — reach homeowners with $100K+ equity who can finance renovations
- Home age filters — target homes 15–30 years old, prime renovation age
- Income and neighborhood targeting — find households most likely to invest in premium work
- Project-specific campaigns — separate mailers for kitchen, bath, additions, and whole-home remodels
- Portfolio showcase mailers — high-quality printed pieces that highlight your best completed projects
- Referral program promotion — turn satisfied clients into lead generators with a structured referral offer
Average Kitchen Remodel Value
The average kitchen remodel generates $35,000–$75,000 in contractor revenue. A single direct mail campaign that closes two projects returns 10x–20x the marketing investment.
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