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General Contractors

Direct mail campaigns that generate kitchen, bath, and whole-home remodel leads from homeowners with the equity and income to invest in major projects.

Find the Homeowners Ready to Invest in Their Home

General contracting is a high-ticket, high-consideration business. Homeowners planning a kitchen remodel, master bath renovation, or whole-home addition spend months thinking before they call a contractor. Your job is to be in front of them during that consideration window — and direct mail is the most effective way to do it.

We target your campaigns using home equity data, neighborhood demographics, and home age filters to identify the homeowners most likely to undertake a major renovation project. Your mailer reaches them with a professional message that positions your company as the premium choice in your market.

  • Home equity targeting — reach homeowners with $100K+ equity who can finance renovations
  • Home age filters — target homes 15–30 years old, prime renovation age
  • Income and neighborhood targeting — find households most likely to invest in premium work
  • Project-specific campaigns — separate mailers for kitchen, bath, additions, and whole-home remodels
  • Portfolio showcase mailers — high-quality printed pieces that highlight your best completed projects
  • Referral program promotion — turn satisfied clients into lead generators with a structured referral offer
Build My Remodeling Campaign
$45K

Average Kitchen Remodel Value

The average kitchen remodel generates $35,000–$75,000 in contractor revenue. A single direct mail campaign that closes two projects returns 10x–20x the marketing investment.

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77M+
Households Available
Equity
Data Targeting
4.4%
Avg Response Rate
100%
On-Time Delivery

Direct Mail That Generates High-Value Remodeling Leads

Kitchen & Bath Campaigns

Dedicated campaigns targeting homeowners in the right equity and home-age bracket with inspiring imagery and a clear call-to-action for a free in-home consultation.

Portfolio Showcase Mailers

High-impact oversized postcards featuring your best before/after project photos — tangible proof of quality that a website screenshot can't deliver.

Addition & ADU Campaigns

Target homeowners in established neighborhoods who may be looking to add square footage — primary suite additions, garage conversions, and accessory dwelling units.

Referral Activation

Mail your past client list with a structured referral program — a gift card or service credit for every qualified referral they send. Your happiest clients become your sales team.

Aging Home Targeting

Filter by homes built in the 1990s and early 2000s — these properties are entering the prime renovation window and owners are most motivated to update kitchens, baths, and finishes.

Free Consultation Offers

A clear, low-barrier call-to-action — "Schedule Your Free In-Home Consultation" — converts mailer responses to qualified appointments and keeps your estimators busy.

Ready to Fill Your Project Pipeline?

Get a targeted direct mail strategy that reaches high-equity homeowners in your market and generates the remodeling leads your team needs.