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  • Mert Bayazitoglu
  • October 27, 2025

Small Business Sales: 5 Simple Human-Centered Insights to Grow Beyond the Hustle

Why Human-Centered Small Business Sales Works If you’re a small business owner, “sales” can feel like a four-letter word. It’s the mountain you have to climb every single day, often while you’re also being the marketer, the accountant, the customer service rep, and the janitor. The internet is full of “hacks” and “funnels” that promise […]

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  • Mert Bayazitoglu
  • October 24, 2025

Simple Guide to Email Marketing: A 101 for Beginners

Looking for a simple guide to email marketing? If you’ve heard the term “email marketing” but just picture those spammy, all-caps emails you delete every morning, let’s clear the air. Real email marketing isn’t spam. It’s not about shouting at strangers. At its best, email marketing is simply a way to build a relationship with […]

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  • Mert Bayazitoglu
  • October 24, 2025

5 Marketing Traps Almost Every New Business Owner Falls Into (And How to Climb Out)

Let’s be real: running your own business is a wild juggling act. You’re the CEO, the product designer, the accountant, and—yep—the entire marketing department. With a to-do list that never ends, it’s so easy to fall into common marketing traps that burn you out and waste precious money. But here’s the good news: you’re not […]

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