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Smart data, bold design, and direct mail that gets results, with everything from printing to strategy to spark your growth.

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Direct Mail Marketing

Direct mail is at the core of what we do. We design, target, and deliver campaigns that put your message in front of the right people and generate measurable results for your business.

Printing Services

Our in-house printing ensures quality and consistency on every project. From menus and brochures to business cards and door hangers, we create materials that make your brand look first class.

Data and Targeting

We transform data into strategy. By analyzing lists and customer segments, we uncover your best opportunities so every campaign is smarter, more targeted, and more effective.

Digital Marketing

We help your brand stay visible online with smart strategies that include email, social media, and online ads. These channels expand your reach and drive measurable business growth.

Why Choose Us

Real Data and Tracking that Lead to Real Results

Smart marketing begins with strong data. At 1st Class Marketing, every campaign is guided by research and analysis to ensure your message reaches the right audience. Our data driven approach helps you reduce costs, boost response rates, and grow your business with confidence.

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Who we are

We Connect Smart Insights
with Real Growth

We believe powerful marketing begins with data. Every strategy is guided by research and analysis to reach the right audience with confidence. From direct mail campaigns to printing, design, and digital solutions, our team brings together creativity and strategy to make your business stand out. By combining data driven insights with eye catching campaigns, we help companies build stronger connections and achieve long term success.

Quality Printing

From business cards to large scale marketing materials, we deliver printing that makes your brand stand out.
Direct Mail Expertise

We specialize in direct mail campaigns that are targeted, cost effective, and proven to generate strong results.

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We're Trusted by 400+
Professional Customers

More than 400 customers trust us to deliver data-driven marketing, direct mail, and creative solutions that drive real growth.

“Best Marketing Company Ever!!! I have been working with Tiffany and Danielle for over five years now! Excellent Customer Service, Excellent Mail Campaigns, Excellent Response! My average closing is $9 million each month and growing.”

Steve E.

Mortgage Loan Officer

"It has been a pleasure doing business with you and hope to continue moving forward!"

Ed S.

"You guys are great! I just closed 8 loans off this campaign and can’t wait for the next one."

Jason F.

Mortgage Loan Officer

" 1st Class Marketing exceeded our expectations! Truly enjoy working with Danielle. Very professional and she makes it easy each and every campaign."

Michelle W.

"I have used 1st Class Marketing for the last three years. Awesome company to work with and they will get your phones ringing."

Jessica D.

"Thank you, thank you, and thank you!!! My company could not be more excited to have finally found an honest lead company. All of you are wonderful and I look forward to a successful year."

Laura T.

"Just wanted to say another good round of mailers, second batch has done really well, thanks!"

Scott C.

"Your Company has been a big part of our success over the last couple of years. I look forward to building on our relationship for years to come!!!!!!!!!!!!!!!!!!!"

Doug M.

"I just wanted to say thank you for all your help with my marketing and mailers. You guys have been great! I can tell that you are true professionals and I look forward to a long lasting business relationship."

Spencer S.

Testimonials

What Our Customers Say About Us

From data to design, we focus on results that matter. Here’s what business owners and professionals say about their experience working with us.

Behind the Results

Business News & Insights

By Mert Bayazitoglu
November 12, 2025

Direct Mail Trends 2026: 9 Ways to Win the Mailbox (and Budget)

It’s been a wild ride, and as we look back on 2025, the most important direct mail trends 2026 are already clear. Direct mail is back, but it doesn’t look anything like it used to. The conversation is no longer about “shiny new objects.” It’s about practical, powerful tools that make our mailers faster, smarter, and easier to track. The game-changers of 2025 were all about improving speed, relevance, and knowing what actually worked. As we plan for 2026, the mantra is simple: Test faster, attribute cleanly, and only scale what the data proves. Here’s a breakdown of the trends that defined this year and what to focus on for the next. 1. Personalization: Finally More Than Just a Name What We Saw in 2025: We finally moved past just slapping a [First Name] on a letter. True personalization meant changing the entire piece (offers, hero images, and even layouts) to match the audience. The teams who won? They didn’t go crazy. They limited variables to the 3-4 that really mattered, like the offer and headline, to keep costs and errors down. What to Carry into 2026: Keep it simple and smart. Focus on tighter audience segments and create templated designs that let you “snap in” specific elements, rather than reinventing the wheel every time. Anchor your personalization to real customer-journey moments, like onboarding or reactivation, not just a generic blast. How to Apply It: Start with 3-5 of your core customer segments and 1-2 offers for each. Track your responses meticulously. When you find a winner, scale it. 2. Your New Co-Worker: AI in the Mail Workflow What We Saw in 2025: AI became a standard-issue toolkit for getting things done. It’s now routinely used for writing first draft copy, brainstorming creative versions, modeling better lists, and catching errors before they go to print. The best teams used AI as a “junior associate,” giving it brand style guides and building in human checkpoints to keep everything on-brand. What to Carry into 2026: Build “guardrails” for your AI. This means creating on-brand prompts, setting tone presets, and having clear approval workflows. Use it for the heavy lifting, like cleaning lists (deduping, anomaly detection) after your basic hygiene, and for routine pre-print checks for fonts, barcodes, and safe areas. How to Apply It: Use AI for ideation and first drafts, but always have a human finalize the creative. And automate a preflight checklist to let AI catch the preventable, costly mistakes. 3. 3D & Dimensional Mail: Big “Wow,” Big Budget What We Saw in 2025: Nothing gets attention like a lumpy, bumpy box or a creative pop-up. Dimensional mail proved its stopping power yet again, but the cost is no joke. The ROI was strongest when the customer lifetime value (LTV) justified the spend, especially for high value B2B or luxury clients. What to Carry into 2026: Keep this in your back pocket for your “whale” segments or account-based marketing (ABM) lists. The best pieces are engineered to have inserts or nested components that make the recipient slow down and engage. And please, pair it with a QR code or NFC tap for a frictionless next step. 4. Triggered Mail: From Digital Click to Mailbox “Thud” What We Saw in 2025: This is where things got really smart. We finally matured the pipeline from online signals (like browsing, abandoning a cart, or making a purchase) to a triggered physical mailer. We’re now measuring turnaround in days, not weeks. We also learned that relevance (like mailing about the specific category they browsed) mattered more than just pure speed. What to Carry into 2026: Focus on the triggers that actually create new sales, not just reward people who were buying anyway. Use template libraries that can pull in the exact product image they looked at. And most importantly, keep a “control group” that doesn’t get the mailer so you can prove its true value. How to Apply It: Start with a simple “carted” or “viewed” event. Cap the frequency (don’t be creepy) and attribute every mailer with a unique offer code or URL. 5. Your Mailbox & Inbox, Holding Hands (Thanks, USPS) What We Saw in 2025: USPS Informed Delivery® became a non-negotiable part of the plan. With millions and millions of users, this free service gives you a ride-along email impression with a clickable link, often before the physical piece even lands. It’s a free digital touchpoint. What to Carry into 2026: Tighter creative alignment is key. The Informed Delivery email, the physical mailer, and the landing page should all look and feel like part of the same campaign. Keep testing when to send the email: before the mail arrives (as a teaser) or the day it hits (as a reminder). 6. AR & Interactive: When Gimmicks Become Tools What We Saw in 2025: Augmented Reality (AR), video in print, and scannable chips are still niche, but they found their place. They worked best when they solved a real problem, like an AR filter that lets you “see” a couch in your living room. USPS postage promotions also helped take the sting out of the cost for pilot programs. What to Carry into 2026: Focus on utility over gimmick. Use interactive elements for product demos or guided tours. And make the activation obvious, like a big QR code or a “Tap Here” icon, with a payoff that happens in seconds. 7. Design Rules That Just Plain Work This isn’t a “trend” so much as a timeless truth. The best-performing creative in 2025 stuck to the fundamentals. Give each side of the mailer one job. Write a headline that sells the value, not the product. Use scannable bullets, not a wall of text. Use whitespace as a design element. Don’t crowd the piece. Personalize sparingly and with purpose. 8. Data Discipline: The Unsexy Trend That Wins Championships What We Saw in 2025: All the fancy creative in the world doesn’t matter if you’re sending it to the wrong person. The best teams

By Mert Bayazitoglu
November 10, 2025

Direct Mail for Mortgage Leads: Why It Works in 2025

If your inbox is full of offers for “exclusive” mortgage leads that ten other officers are already calling, you aren’t alone. We talk to lenders every day who are frustrated with the current state of digital marketing. The moment a potential borrower fills out a form online, they are bombarded with calls, texts, and automated emails within seconds. It’s a race to the bottom. Often, the loan doesn’t go to the best LO; it goes to whoever harassed them first. At 1st Class Marketing, we’re seeing a shift. Top-producing brokers and savvy loan officers are pivoting back to a trusted channel that has suddenly become much less crowded: the mailbox. This isn’t about sending generic “junk mail” to everyone in a zip code. It’s about using data to put the right offer in front of a homeowner before they ever start Googling rate tables. Here is why data-driven print marketing is becoming the secret weapon for successful lenders this year. 1. The Mailbox is Quiet (And That’s a Good Thing) Think about your own daily routine. You probably delete dozens of promotional emails every morning without opening them. But you almost certainly look at every single piece of physical mail you get. A well-designed, professional mailer doesn’t have to fight for attention against endless unread notifications. It gets a dedicated moment of your prospect’s time. For a high-trust, high-value transaction like a mortgage, that physical touchpoint gives you a massive credibility advantage over a fleeting Facebook ad. 2. It’s Not “Spray and Pray.” It’s Surgical. Modern direct mail doesn’t mean guessing. It means using data to find the exact borrowers who need you right now. Instead of waiting for someone to search online (where you have to outbid huge national lenders for the click), you can be proactive: Stuck in a high-rate environment? Pivot to HELOC marketing. We can help you target homeowners who have been in their homes for 5+ years and are sitting on significant equity, perfect for funding renovations or debt consolidation. Rates dropping? Don’t just blast everyone. Precisely target borrowers currently holding higher-interest loans who can immediately benefit from a refinance. Farming a new area? Use strategic EDDM (Every Door Direct Mail) to saturate high-value neighborhoods, ensuring you are the brand they recognize when they are ready to move. 3. Impressing Your Referral Partners Real Estate Agents are just as tired of digital spam as borrowers are. If you want to stand out to top-producing agents, a LinkedIn message rarely cuts it anymore. Dropping off a premium, printed presentation folder with high-quality collateral shows you are invested in your business. It signals that you are a professional partner who will take care of their clients, not just another LO looking for a handout. The Verdict: Tangible Marketing Wins Better Clients Digital marketing is obviously necessary, but relying on it 100% leaves you vulnerable to the same rate/lead roller coaster as everyone else. If you want exclusive leads that haven’t already been sold to five other brokerages, it might be time to look offline. Ready to test a campaign that your competitors aren’t doing? At 1st Class Marketing, we specialize in helping lenders navigate data and print production to drive real, funded loans. Reach out today and let’s build a strategy for your market.

By Mert Bayazitoglu
November 7, 2025

HVAC, Plumbing, & Electrical: Does Direct Mail Marketing Actually Work?

You run a great local service company, and you’re thinking about starting a direct mail marketing strategy for your HVAC, plumbing, or electrical business. That’s a smart idea for HVAC marketing or plumbing advertising! But before you spend a dollar on stamps and printing, you need to understand one simple rule about getting customers from the mail. The most important question is: Are you truly ready to send mail more than once? Why a “One-and-Done” Postcard Campaign Fails Your Service Business We talk to owners of HVAC, plumbing, and electrical companies all the time who say, “I just want to send one postcard to see if it works. If I get calls, I’ll send more later.” Here’s the honest truth: Sending only one piece of direct mail is almost always a waste of your money. People don’t call you right away just because they saw your name once. They need to see your company’s name several times before they trust you enough to call you for an important repair or service. A single flyer is easy to ignore, forget, or toss out with the junk mail. If you try it once and don’t get calls, you’ll walk away thinking postcard marketing “doesn’t work,” when the real problem was the plan! The Secret to Success for Direct Mail Marketing HVAC Plumbing Electrical. The only way to make direct mail marketing successful for your business is through repetition and consistency. You need a plan that ensures local homeowners see your company’s name again and again. Why does this work so well for home service businesses? They Need to Remember You: When their furnace breaks, the toilet overflows, or they need an electrician, you want your company to be the first name they remember. Seeing your mail multiple times builds that memory and trust. You Hit Perfect Timing: Most people don’t need a plumber right now. But if you send mail four or six times over a year, you drastically increase the chances that one of your postcards will land in their hands the exact week they do need your service. To see real results and make direct mail profitable, you should plan to send something to the same potential customers at least 3 times, but ideally 6 times or more over a set period. Postcard Marketing: Tips for Stand-Out Design & Simple Messaging It’s not just about how often you mail; it’s also about what you mail and what you say. 1. Change Up the Look Don’t send the same boring piece every time. Keep it fresh by using different kinds of mail: Send a simple paper postcard with a big discount. Send a magnet that they can stick right on the fridge. (Now your number is always visible!) Send a plastic postcard that feels important and is harder to throw away. Using a mix ensures your ads get noticed and aren’t immediately mistaken for the same old junk mail. 2. Keep Your Message Simple When you write your ad, remember that most homeowners aren’t experts. If you use confusing technical words, they might just stop reading. Don’t talk about specs or ratings. Do talk about simple benefits: Focus on what they care about, like “Save Money on Your Electric Bill,” “Fast, Friendly Emergency Plumbing,” or “Reliable HVAC Service.” The clearer your message and the more you focus on helping them, the more calls you’ll get. The Final Verdict on Direct Mail Postcards are a fantastic tool for your HVAC, Plumbing, or Electrical business—but only if you commit to sending them consistently. If you are ready to put a simple, multi-touch plan on the calendar to mail the same homes 3 to 6 times, this direct mail marketing strategy will be a great investment. If you only plan to try it once, save your money!